We've had a working group established for 18 months and brought all stakeholders together to tackle the issue. We have been very active in the Online Safety Bill. The second part of 'voice' is to push when we think policy change is needed. We've set up several working groups to establish what the issues are. 'The first one is voice, we will be a voice for under-represented groups, by having people from these groups as part of our organisation. 'While we will always advocate and call out when things are wrong in football, we must also be a solution-orientated organisation - implementing solutions that will drive outcomes for the people we represent. 'The key message we want to send to our beneficiaries is we are about driving positive change, and the rebrand reinforces that message,' Burnett added. We won't stop until it stops.' Three key areas But right now we're here to put an end to every form of discrimination.

Our biggest hope is that one day football and other sports will no longer need us. 'We all know Kick It Out shouldn't have to exist.

'We also want to say thank you to the Sky Creative Agency as part of our ongoing partnership with Sky, they have helped execute our new brand identity and bring our creative vision to life. This, alongside our updated vision, will help us better reach our target audiences and execute our strategy. Tony Burnett, Kick It Out's chief executive, added: 'Our new visual identity is focused on being bold and energetic, and easier to adopt and utilise across different channels, activations and other sports. We remain committed to supporting people from under-represented and minority communities to make a career in football and thrive, and we will continue to call out discrimination wherever it happens - from your local park, to the Premier League, to your social feed.' 'We will continue to campaign to make sure football is always welcoming to everyone. 'Today, we run education programmes for academy players, parents and fans and we will be developing our education offering even further in the coming months. Sanjay Bhandari, Kick It Out's chair, said: 'Our heritage is tackling racism in football, but our scope for the future is to expand our remit to create more inclusive cultures in other sports and tackle every form of discrimination. The anti-discrimination body says its work will include establishing working groups to focus on specific issues, such as Anti-Semitism and the representation of the LGBTQ+ community, continuing to lead football's response to online abuse, and upscaling fan educations programmes that provide rehabilitative sessions for those found guilty of discriminatory abuse.

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Kick it out heart